Why Would People Want to Work for Your Company?

I have said in previous articles and blog posts that people are your most valuable asset. Without them, you do not have a viable functioning company—no matter how buttoned up your systems are and no matter how great your products, services and technology. People are the intrinsic component to any company’s success. So, any business owner or operator must ask a very important question as they build their infrastructure: “What would make people want to work for my company?” While this may seem elementary, how many of us forget?